![]() ![]() ![]() You’re already doing so much – right? Keeping your captions natural and in your own tone-of-voice will ensure that you maintain authenticity in your brand. ? Be yourself and keep it naturalĭon’t force a caption when you can’t think of words to say. But as soon as you invite them to do more, they might just do none. So, if you want them to read a blog post or check out your Instagram stories, then ask! – but just use one call-to-action. Remember that your audience won’t likely do anything if you don’t ask them to. ![]() ? Call-to-action in your Instagram Caption (but just one please) You may have seen other brands do this before, but if you’re having trouble thinking of ways to make your first line interesting, then think about a single word or short phrase, to sum up the rest of your caption.Īs an example, always puts her first phrase or words in all caps. ? Want to make your first line intriguing? Add a title to your caption So, when drafting your Instagram caption, your first task is to capture their attention before they have to click “more”. If you’ve ever scrolled through your Instagram feed, you’ve noticed that longer captions get cut off and you have the click “more” in order to read the whole thing. Just like your website, you’ve got to grab their attention “above the fold”. Instagram Caption Ideas & Mental Checklist ? Does your Instagram Caption grab their attention with the first line? Helping them get to know you and your brand first is the first step in getting a response. Whether your final goal is to intrigue them to click a link, entice them to share something with others, or invite them to engage – remember getting a response is only part of the goal. Help those new followers get to know you better. Yes, you’re letting your audience know about your new blog post and that they can read it by clicking the link in your profile – but what happened to personality, brand voice, or character?Ī better way would be to infuse your caption with some personality. It’s not enough to post a simple caption like “New blog post up #linkinprofile”.Īlthough that caption does have a goal in mind, it’s not very well thought out. If you’re not focused on being social and creating a conversation with your audience, then chances are you’re missing the point of Instagram. ✨ #3 Remember your goal is to get your audience to like and know you first – and then to respond. When thinking of consistency – you could go as far as this example from – where every single post is a new word and their caption is “What is your definition?” OR you could just keep it in mind when you develop your own style of consistent captions □ Once you maintain some consistency, you should be able to repeat what works. If their audience is responding with their likes and comments day after day, then chances are their consistent and have honed in on what their audience likes from them. ![]() That consistency might be readily available to see when you browse their grid of stunning and flawless photos, but what you don’t see on the grid at first glance are the captions! So, the next time you see a brand with over 10k followers, pay attention. One thing you’ll notice about some of the largest brands and influencers on Instagram is that they maintain a very consistent caption style and brand voice. ✨ #2 Maintain a consistent style of writing for your captions.Ĭonsistency is key. The next time you sit down to schedule your Instagram posts and photos, remember that even just a few bullet points as a caption idea (to help you get started) is better than nothing! It’s often way better to have something written in draft mode than it is to have nothing at all.Įven if it’s a “notes” app on your phone with a bunch of draft ideas. You’re going to read a lot of tips and tricks for creating an engaging Instagram caption, but don’t let it get to you. (but don’t stress about getting everything perfect before you schedule your posts) This is a list of ideas and things I try to remember when I post on Instagram. So, first thing is first: 3 Unspoken rules about Instagram captions ✨ #1 Draft out your captions ahead of time So, to save yourself some distress when it comes time to publish your next Instagram post, I’d like to help you out with the mental checklist I use. W hich is exactly why you shouldn’t be posting to Instagram the next time you’re standing in line at the checkout counter at Target! (What? Is it just me?) Posting on Instagram and successfully getting your audience to engage with it and love it takes a bit more than a great photo. You’re probably a great copywriter for your brand and audience, but you’re posting when you’re busy! Which is most likely your first problem with your Instagram captions – you’re not giving yourself enough time to do it right. Had the perfect photo to post on Instagram, but lacked the capacity to come up with an equally as stunning Instagram caption ideas to go with it. ![]()
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